Antique & likes (Jordan, Kerak)

At Kerak, one of Jordan's oldest fortified sites, Roman ruins now rub shoulders with a completely different empire: that of social media. Far from pilgrims and archaeologists, content creators now haunt the collapsed columns. The moment captured here evokes a new ritual: the performance of self in places of memory .

This type of scene—an influencer in an evening gown, camera in hand, or gazing toward the horizon—is becoming common in the Arab world, particularly in Jordan, where sites like Jerash, Umm Qais, and Petra serve as a backdrop for visual narratives between the past and hypermodernity. This silent dialogue between ruins and self-image questions the contemporary function of heritage: is it a place of contemplation, of transmission... or of projection?