Love your enemy (Indonesia, Bali)

In Bali, bar walls now display luminous maxims that have become hallmarks of globalized humor . Here, the neon plays on a quote attributed to Frank Sinatra— "Alcohol may be a man's worst enemy, but the Bible says love your enemy" —transformed into a mantra of hedonistic consumption , at the intersection of sarcasm, religion, and Instagrammable decor.

The inscription fits into a scenography that has become typical of the island's trendy cafes: brick walls , recycled furniture , artisanal cocktails and backlit slogans intended to be photographed. Since the 2000s, Bali has become a testing ground for these standardized tropical aesthetics , designed for the flow of young, mobile and ultra-connected travelers.

Behind the apparent lightness lies a deeper tension: a ritual Hindu island on one side, a showcase of international visual capitalism on the other. The bar becomes an ambiguous space—at once a place of pause, a stage for the self , and a zone of friction between the sacred and the profane .